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The video with 8.5 million views
Challenge
Nature's Sunshine Products is one of the oldest wellness brands in the industry. It was established in the 1970s, back when being into herbs and supplements was considered pretty hippie behavior. So how do we showcase the magic of NSP's most powerful ingredient: Earth itself?
Retry
Solution
We created a cinematic journey through Earth's most extraordinary places. From bioluminescent deep-sea creatures to delicate forest mushrooms pushing through moss., we remind people just how incredible our planet really is.
I collaborated with our creative team to craft a script that romanticizes the raw beauty of natural ingredients. Every shot was designed to capture that sense of wonder. The kind that makes you stop and think, "Wait, this actually exists?"
Original Script
 On this flying ball of dirt. We have waves that carve rock and trees that climb mountains. The earth is amazing. So at Nature's Sunshine, we trek to the ends of the planet to find every ingredient for our supplements because when it comes to power, clarity, and beauty, we can't beat 4.5 billion years of RD.
And we can't out earth the earth, but we can harvest it and share it so we can all be more earth. Every day nature's sunshine be more earth.
My favorite line
4.5 Billion Years of R & D
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