I'm a copywriter who fell down the data rabbit hole and never wanted to leave. While most writers trust their gut, I'm obsessed with understanding the 'why' behind what makes people click, scroll, and convert. Sure, I can write punchy headlines on autopilot, but what really makes me geek out? Those sweet, sweet A/B test results and user behavior heat maps. Show me exactly where people stopped reading, what made them click, or which words made them bounce. That's my kind of storytelling data.